Google is now merging its Play Store with Google+ forcing public reviews to feature your name and profile photo.
In an attempt to improve the quality of the reviews on its Play Store, Google has removed the element of anonymity by requiring users to post their reviews of apps and games from their Google+ account.
The new requirement can be seen when a user clicks the Write a Review link on an app in the store, notifying them that reviews are now powered by Google+. From this point on, the reviews written by the user will be posted publicly using their Google+ name and profile photos.
The requirement mirrors Google’s previous attempt at removing the veil of anonymity from YouTube, when the company asked users to connect their existing accounts to their Google+ profile in order to promote their personal brand.
The rule is still in the process of being implemented, but eventually it will appear as a requirement for both Android devices and eventually the web.
Do you feel that anonymity is really needed on the web today? Let us know why or why not in the comments below!