Lifestyle WTF 1

Urban Outfitters Sells “Vintage” Clothes…NOT

Vintage Clothes

The trendy hipster clothing company has been purchasing clothing at yard sales and re-selling them to unsuspecting yuppies as “vintage”.

The popular retail store has been doing this for years, selling the used goods as promotions for two weeks. Just last week a shocked shopper posted a picture on Reddit of one of the tagged items.

Urban Outfitters

The post garnered thousands of treasured upvotes and comments. For the most part the general sentiment was that it was ridiculous to pay such a large mark-up for what the shopper could find at a Goodwill or thrift shop.

 Urban Outfitters released a statement in response to the outrage over their mark-ups:

Our One-Of-A-Kind Vintage collection is a curated selection of vintage items that our buyers have found throughout their travels from various cities and locations. The items featured are carefully selected and handpicked by our buyers for their quality and uniqueness. In many cases, the items are designer labels. In the past we have featured vintage finds by Armani, Missoni, Pendleton, Dooney & Bourke, Ungaro, Norma Kamali and more. In no way are these items manufactured or reproduced for mass resale. They are truly one-of-a-kind, which means that once they’re gone, they’re gone. I would also like to note that the hangtag you referenced in the article is a hangtag for One-Of-A-Kind Vintage product only. A separate hangtag is used from Urban Renewal items.”

 Not everyone is industrious enough to go digging through used clothing at a yard sale, and thus the demand for the products exist.
Stores that sell vintage clothing that are not part of the chain have also been part of this practice as well. It takes the hunt out of finding vintage clothes, as some people either lack the time or motivation to go and seek out that perfect Ralph Lauren polo shirt.
Do you think that what Urban Outfitters is doing is highway robbery or just part of the business?