WTF is this Pop-Tarts Commercial?!

The delicious toaster pastry makers at Kellogg’s posted this weirdly dark commercial for their new PB and J Pop-Tarts on their YouTube channel and it is definitely not family-friendly.

OH MY GOD DON’T EAT BABIES! AAAAAHHHHHH! Aren’t Pop-Tarts supposed to be for kids? This is just horrible… or hilarious… I still don’t know what to think.

Have any of you seen this on T.V. yet? What is your favorite dark commercial? Let us know in the comments below!