If you’re looking for a creative way of improving employee and customer experience, try directional signage. Think of the stress visitors to your office building or business premises face wandering trying to locate an item, office, or restroom. Whether you run a large commercial building or a small store, wayfinding signs can help promote safety, boost customer satisfaction, and enhance your store’s brand.
1- First Impression Matters
First impression plays a critical role in how customers perceive your business. It helps build a positive momentum that lasts beyond that moment. When someone mentions the term “wayfinding signage,” think about a stellar first impression with everyone who visits your office building or store.
Customers form judgments in a matter of seconds. Many customers decide to enter new business premises and even buy products and services based on the quality of directional signs. Having visible, accessible, and easy-to-read signs is a great way to convey attention to detail and a sense of professionalism, which sets the stage for short and long-term positive interactions.
2- Safety
As a business person, you have a legal duty to guarantee the safety of customers and employees. You’re responsible for informing visitors to your office building about various safety protocols using digital displays and informative posters. Clear and professionally designed signage is another effective way to do so.
Imagine what would happen if a visitor to your office building experiences a medical emergency and has no idea where to go. What if there is a fire outbreak and no signage shows where the exit or fire assembly point is? When thinking of your signage plan, place the safety of your team members and customers at the forefront.
3- Convenience
Walking without direction in a busy office building can be physically and mentally daunting. Many of your visitors might have busy schedules and don’t have even a minute to waste trying to locate a product or office. Correct directional signage will be a time-saver if your commercial premise experiences a high foot traffic rate.
Good signage doesn’t just show the way- it helps customers get to where they need to be most conveniently. Hence, you must strategically position the signs and ensure people can read them from a significant distance. It also comes down to ensuring the signs are easy to follow throughout.
4- Increased Team’s Productivity
Saving your team’s time and effort is an effective way of improving their productivity. Without directional signs, employees have to leave their roles to give customers directions. Wasting time has two main consequences: missed deadlines and quality losses.
Directional signage can help ensure your team stays focused. It will guarantee that visitors can navigate your office premises on their own. Consequently, the signs will free up your employees, ensuring nothing distracts them from their assigned tasks.
When customers find themselves in an unfamiliar office building, they first look for signage to guide them to their destination. With wayfinding signs, you can provide direction, convey critical information, assign names to buildings and rooms, and specify areas and zones. They are also great branding tools.
Implementing effective directional signage involves more than just placing signs at every corner. The design should be intuitive, consistent in style, and easy to read from a distance. It’s important to consider the placement of these signs to ensure they are visible at decision points where visitors might need to choose a path. Additionally, incorporating universal symbols and bilingual options can enhance understanding for a diverse audience. This not only improves the visitor experience but also boosts your organization’s image as thoughtful and accommodating. In essence, well-designed directional signage is a vital component of the modern workspace, enhancing both functionality and aesthetic appeal.
