Getting traffic on your website isn’t tough, but converting it is. The average ecommerce conversion rate is 2.63%. The data vary for different industries, though.
What Is Conversion Rate?
The conversion rate is the percentage of your website visitors who perform a specific action (that you want them to).
The specific action (conversion) could be anything, such as buying a product or registering for a webinar or signing up for a newsletter.
How to Improve Your Website Conversion Rate?
1 – Have a Clear Value Proposition
A value proposition is a primary reason why your customers should buy from you and not your competition.
To write a great value proposition, highlight:
- The benefits your customers will receive.
- The problems you intend to solve.
- What makes you different from your competitors.
When it comes to crafting a great value proposition, Shopify has nailed it. It lets you know that “all you need is one platform to start, run, and grow your business ”.
2 – Optimize Your CTA
Your call-to-action button should be the magnet that captures your visitor’s attention and compels them to click on it.
Here are a few ways to optimize your CTA.
- Use a strong verb (e.g., try, get, learn, grab, buy now, etc.).
- Keep it above the fold.
- Always use an active voice.
- Make the good use of power words (wherever possible).
- Use a color that makes your CTA button stand out.
When it comes to the CTA placement, split testing can help find the best spot on your home page, blog posts, and landing pages.
HelloBar, for instance, uses the action word (verb) “create” and has kept the CTA above the fold.
3 – Add Trust Elements on Your Website
People are more likely to make a purchase when they trust you. Therefore, it is crucial to add trust elements on your website.
Here are a few things that can help you build trust with prospects:
- Site security (HTTPS over HTTP).
- Add contact information on your site (such as phone number and email address).
- Social buttons that take prospects to your social profiles.
- Payment assurances (trust badges certifications and various payment methods).
Another way to build trust is by creating a blog and sharing your organization’s expertise.
4 – Use Reviews and Testimonials to Build Credibility
When it comes to building credibility, testimonials and reviews can be your best friend. In fact, 91% of millennials trust online reviews as much as friends and family.
One of the best ways to get reviews and testimonials on your site is by explicitly asking your customers to leave it.
Also, respond to reviews, both negative and positive. It sends out a clear signal that you care about your customers even after they have purchased from you.
Here’s an example of how to respond to positive reviews.
Here’s an example of how to deal with negative reviews.
5 – Integrate Chatbots on Your Website
Retail-sales from chatbots based interactions are predicted to reach $112 billion by 2023.
Chatbots can help you answer the most common questions of your customers instantly. When you answer your prospect’s queries when they are researching a product, they are more likely to convert.
Another benefit of chatbots is that they are available 24/7. This means they can address the prospect’s queries even after the business hours. This, in turn, can leave a positive impact on their minds.
What’s Next?
Now that you know the five quick and easy ways to improve your website conversion rate, it’s time to implement these tactics. Start by adding a value proposition on your website. Make your CTA buttons compelling and trust elements on your website.
Ask your customers to leave reviews on your site. Integrating chatbots can help answer your prospect’s question in real-time and improve the chances of conversion.
