Ask Akam Hamak what he is building right now and the answer is Closr. It is the company at the center of his current work, and it reflects a bet on a specific idea: that the hardest part of selling websites to local businesses is not building the site but closing the deal, and that AI can take over almost everything except the human moment of persuasion.

Closr is an AI sales platform, not a website builder, and Hamak is emphatic about the distinction. “A workspace, not a builder,” is how the product frames itself. Most tools turn the user into a website builder; Closr is designed to turn them into a closer, handling generation, domains, hosting, publishing, and fulfillment so the person using it can spend their time selling.

The workflow runs from cold lead to closed deal in one place. The platform’s AI finds local businesses that do not yet have a website, helps the user call them and create curiosity around a personalized site, and then generates a working demo in under a minute for the prospect to see. Its own tagline captures the sequence: show first, sell second.

That show-first step is the heart of the idea. Instead of pitching an abstract service, a Closr agent can put a real, personalized demo of the prospect’s future website in front of them on the spot. Seeing a finished version of their own site, Hamak argues, is far more persuasive than a promise, and it collapses the usual gap between the sales conversation and the deliverable.

Everything downstream of the sale is bundled and handled. Domain, hosting, an SSL certificate, unlimited AI edits, publishing, mobile optimization, no watermark, and transfer of ownership all come included. “You sell. We handle the rest,” as the platform puts it. The agent never has to become a web developer, which is precisely the friction Closr is built to remove.

Hamak describes the business model behind it as the part he is proudest of. Closr runs on a commission structure for its agents: they start at 50% on every closed deal, rise to 55% after ten sales, and can reach 60% at the top tier, with referral bonuses for bringing in other agents. It turns website sales into a performance-based network rather than a traditional agency.

That model draws directly on Hamak’s background. A self-taught software engineer who has built and tested nearly 100 online ventures, he designed a platform where the hard technical work, lead scraping, site generation, hosting, and publishing, is automated and abstracted away, leaving a clean surface that a non-technical closer can operate. Building a tool that hides its own complexity is exactly the kind of problem his engineering roots prepared him for.

It also fits his instinct for everyday, high-frequency problems. Just as TabSlice, the hospitality product he co-founded, targets the universal friction of splitting a restaurant bill, Closr targets a friction shared by millions of small businesses: getting a professional website online at all. In both cases the bet is on a common, unglamorous problem solved cleanly rather than a moonshot.

Closr is currently in beta, with agents applying to join. For Hamak, it represents the current expression of a long pattern, spotting a real problem, building software to solve it, and designing a model that rewards the people who use it, this time aimed at the enormous market of local businesses that still lack a proper web presence.

What makes Closr the centerpiece of his work is that it combines everything he does. It is software he built, a business model he invented, a sales engine, and a platform other people can plug into and earn from. It is, in a sense, the fullest application yet of the skills he has been accumulating since he first taught himself to code as a teenager.

The timing behind Closr is deliberate. AI has made generating a website trivial, which means the scarce skill is no longer building sites but selling them, and Hamak built the platform around that shift. By automating the demo and the delivery, Closr lets an agent compete on the one thing software cannot do for them, persuading a business owner to say yes, while removing every technical excuse that used to stall a deal. It is a bet that in a world where anyone can generate a website, the people who win will be the closers.

For agents, the pitch is straightforward: Closr supplies the leads, the demo, and the delivery, and asks them to bring only the conversation. For the local businesses on the other end, it means a real website instead of a promise. Hamak has built the platform so that both sides get the part they care about and none of the friction in between.

Where it goes next will be one of the more telling chapters in his story. But the thesis Hamak describes is clear enough: show the customer what they could have, let the software handle the rest, and reward the closer. Learn more about Hamak and his ventures at his website.

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