Dentists across the United States are struggling to attract and retain new patients. This is leading many to lose faith in not only their own practices, but the industry as a whole. The reasoning behind these struggles is linked to income insecurity, as many people across the country are losing access to insurance and are beginning to focus solely on necessary spending. Experts say that dental care loses priority during these times of need, causing many to lack loyalty to a certain practice, or stop seeing a dentist altogether.

In order to rise above the saturated market and stand out to patients looking for practitioners, intentional marketing and SEO efforts must be employed. Healthcare providers that focus on improving customer experience have seen revenue increase by 20% over 5 years, and can also improve competitive advantage, increase overall visibility and establish a strong reputation. Especially as AI overviews continue to dominate search engine results, it is more important than ever to remain top of mind for consumers. With the help of dental marketing and SEO and strategic pay-per-click ads, practices can frequent these AI overviews and become the first choice for new patients. SEO and marketing can not only drive revenue and success, but can help to establish a loyal and long-term customer base for years to come

Source: Dental Marketing Guy