It takes a lot to cut through the proverbial noise and communicate a message effectively. In marketing, there are literally hundreds of ways to do this, but today’s savvy brand managers are turning to video to do the work for them. With video, you are creating an emotional engagement which is far deeper than traditional advertising or marketing messages. While they are all important, when done properly, video keeps the audience interested longer and tends to shift the buying decision faster.
There is really only one way to ensure that your audience will understand your message properly. Video is the best tool in your toolbox because the audience will not only hear, but also see visually, images that tell a story. In other words, they have multiple opportunities to engage with you on a higher level. Kiteroas, (www.kiteroas.com), is a content and video agency headquartered in Vermont. The company was started by two educators who understood that the same skills used in teaching would help companies cut through the veritable buffet of content available. Thus, further ensuring the messages they communicate on behalf of their clients are resonating. Custom, hand-drawn videos; professional content; and artist quality images build an emotional bond between the companies releasing the videos and the end consumers of them.
Marketing whiz Andrew Davis put it fairly succinctly when he said, “content builds relationships. Relationships are built on trust. Trust drives revenue.” And the best way to build that trust is to do it with an emotional bond. Simply put, your audience is best reached through proper engagement, and the highest level of engagement comes through video. Forbes recently noted that, “90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.” These statistics clearly demonstrate just how important video is in today’s marketing repertoire.
You may be wondering why video is so effective. The answer is simple. Companies from Microsoft to the small business owner doing e-commerce sales are utilizing various forms of video as a means of audience and brand engagement. When it comes to business communications, engaging your customer at the highest levels, while building the necessary trust, is essential. Kiteroas Co-Founder, Elisa Latreille agrees. “Because the average American adult spends nearly three hours per day on their smartphone, it you’re not using videos and digital marketing to build your business, you’re missing out on this huge opportunity.”
Nowadays, we get updates on our smartphones telling us how we are using them to how long we’ve been on our screens. In a day and age of instant gratification, we have to find faster ways to engage our desired audience(s). Videos and digital marketing do just this. They shorten our screen time, while still conveying the information we need in a much more user and time-friendly manner. Delivering your message succinctly and in an easily digestible manner is one of the most important goals for any company. According to Latrielle, the ultimate success happens when you “distill your message and present it in ways that are easy to understand. When this happens, your audience will be more engaged.”
