Marketing in the legal field can be complicated as there are
restrictions on advice that can be given and it is extremely competitive. An injury attorney could garner a huge
settlement worth thousands for a client so putting money towards attracting
clients is imperative. Other areas of law are not as profitable or competitive
like that of personal injury law. The best thing that a firm can do is create a
strategy based on data and bring in a marketing professional. Simply trying to
handle marketing in your busy schedule will not convert like that of a pro
helping you out. The following are tips for lawyers and how they should market
in the digital age.  

Sending Direct Mail Still Works

Direct mail after an accident or arrest still works and
should be a part of trying to get clients. People are usually very panicked
after something happens so that piece of mail could be a form of comfort. A
person arrested for a DUI might not know the next steps and with DUI there are
time constraints for a variety of things. You can appeal your license
suspension in some states if pulled over wrongly or if the arresting officer
does not make it to the hearing at the DMV. Direct mail still works but budget
more towards digital marketing as this will help increase ROI.

Social Media Is FREE!

Social media is a great place to engage with others in the legal
industry and potential clients. This can be a great place to comment on things
that are happening in the area like the changing of laws. The one thing that
you do not want to do is that of continually advertise making the social media
account look more like a commercial. People do not want to constantly be sold
on services so keep this in mind when creating the social media content for the
month.

Be Prepared To Invest Monetarily

If you think that a few hundred dollars per month is going
to cut it when it comes to digital marketing, you are dead wrong. This can cost
thousands of dollars per month especially if you outsource this work to a
marketing agency. Make sure that you are tracking clients gained versus your marketing
spend as you might find one agency is far better than the other. Try out a few
to see which will provide the best work and are the easiest to work with.

Continually Produce Quality Content

Continually produce quality content for both the firm’s blog
and relevant publications. Laws are quite confusing to some people so explaining
the processes for cases can be quite educational for the reader. Write at least
one thing daily whether you publish it or not. This can act like a content bank
if you have a busy day in court and cannot find time to write something for the
blog.

Digital and traditional marketing still are immensely profitable
for lawyers. Do not discount digital marketing in today’s world as you could be
losing out on copious amounts of clients.