You may have heard of social selling, but what does it entail? Social selling is a lead-generation technique that enables salespeople to use social media to find, connect with, understand, and nurture sales prospects. It’s a crucial way to ensure your product is the first brand customers turn to when they’re ready to buy.
In this modern age, businesses need to use social media more than ever. Companies need to connect with customers, get web traffic, and convert audiences into sales leads. For some brands, social selling is hard — but it’s not impossible. Using the right resources, such as social media influencers, your brand can engage with customers online, turning audiences into buyers.
In this post, we’ll take a look at the aspects of social selling.
Profile Development
The foundation of successful social selling is to identify your target audience. For example, if your target audience is made up of 30-something work-from-home moms, you need to research who they follow, which reviews they read, which social platforms they use, and so on.
Share Content
Image via Flickr by Visual Content
Now it’s time to share relevant content with your audiences. Your audience is made up of different categories, people who have just heard about your brand and those who want to know the difference between your brand and others.
Consider these elements as you develop your content. Discuss the buyer’s journey and create content addressing the needs of your audiences. Link measurable goals to your post. What are you trying to achieve? Do you want traffic to your website? Do you want increased engagement?
Communication With Prospective Buyers
Social media is a channel where a prospective buyer can learn about your brand values, buying experience, and available products. Make sure you have sufficient resources and time to connect with your audience members and guide them through the purchasing process. As concerns pop up, be proactive, listen and respond to your customers’ problems or issues. Social media is a sales platform that calls your customers to action either via your website or by phone consultation.
Branding Initiative Development
Your social selling goal is to make your brand known across the web. As you pick up steam, ensure that your brand is clear and informative and that it reflects your customers, your values, and your products.
Use Influencers
To choose the right social media influencer, first, check that the prospective influencer marketing targets your type of audience. Social media users often trust peers more than they do celebrities when it comes to choosing brands to buy. This is good news for B2B brands and small-business enterprises that can’t afford celebrity endorsements.
You may look for local influences in your area. For example, if you live in South Africa, you can use Intellifluence to find the top influencers in South Africa to promote your brand. Influencers can significantly impact your sales by driving audiences to buy your brand.
Do you feel inspired to get started with social selling using influencers to promote your brand? Get started today — the potential to expand and grow your brand to new heights with social selling is endless!
