The more tools people have at their disposal online, the more uses they will find for the internet. In its early days, online content was entirely text-based. Next came the addition of pictures and sound, making it possible for music and photographs to be shared online. Later on, the audio and visual realms combined to produce online videos, launching websites like YouTube to global popularity. Now, the big craze in online delivery mediums is live video streaming.
Live video streaming is a broader concept than many people realize. While online gamers certainly use live streaming extensively, the phenomenon’s reach goes beyond esports. When the COVID-19 pandemic made in-person visits to the doctor more dangerous, millions of patients relied on video calls to receive healthcare. Nearly 90% of companies today conduct interviews with potential new employees over video call today. Today, 79% of consumers surveyed say they interact with live video at least once a week.
For all the great uses of live video, not everyone can harness its full potential. Smooth live video streaming requires massive internet bandwidth, something people in rural areas may not have. Privacy and security can also be hard to maintain in non-public video conference meetings.