It’s a tough world we’re in today. This is true for both individuals and businesses. For the latter, finding ways to be creative and reimagine marketing efforts while minimizing disruptions is important to thrive after we break through COVID-19 – whether that’s investing to rebrand with a new domain name or sacrificing some areas of the business is up to you.
Regardless, there will be businesses that will experience work disruptions. Increased costs due to mobility and labor shortages are just some of the challenges businesses face today. As we continue, we will list some of the things you need to deal with post-COVID 19. Read on.
Business continuity. Most businesses are dealt with office work disruption by providing work from home options and accommodations to their staff. For instance, BPO workers can take their work desktop and laptop and never missed a beat with their performances. If you’re still holding off on allowing this, but are experiencing lowered results and workforce issues, it’s high time to consider it as we’re still not out of the woods and even when we do get out, the effects of COVID-19 are likely to linger.
Communicate with business stakeholders. Being clear and transparent when creating a platform to reshape the business to secure ongoing assistance from employees, customers, suppliers, investors, creditors are important before, during, and especially after we’ve pushed through the new normal.
Companies must keep customers updated about the impacts on product or service delivery. If contractual obligations can’t be fulfilled because of the disruption, it’s crucial to maintain good communication to revisit timelines. This will help mitigate damages or liabilities associated with disrupted customer obligations.
For employees, businesses need to harmonize caution and maintaining a business-as-usual mindset. With suppliers, companies must make regular contact with suppliers about delivery capabilities during and after the COVID-19 crisis and their recovery plans to ensure that alternative supply chain options can be used as necessary.
Sales and Marketing. As the situation continues to evolve, so should the way businesses deal with sales and marketing efforts. For businesses who are in the food industry, having a website is crucial even before the epidemic, more so during and after we transition post-COVID 19. In fact, most physical stores that offer delivery should have a web presence to enhance reach since most people are at home looking for their favorite food, necessary items, and allowed services.
The first towards creating a web presence through a website is securing a domain name, which is essentially your web address and identity in the vast world of the internet.
The best advice any business expert will tell you at this time: plan for recovery now, not later
It’s impossible to predict COVID-19 with conventional wisdom and forecasting tools. In any case, there are lessons companies can learn and use post-crisis. Right now, you need to make decisions and take actions during response and recovery in mind. After the crisis, it will be clear which companies have the capability and resilience to adapt their business strategy to thrive in the future.