The holiday season is a time of family and gift giving. However, in 2025, this is becoming harder and harder for consumers. Younger generations, especially, find it difficult to spare income this holiday season. In fact, Millennial and Gen Z planned holiday spending is expected to decrease by 1% and 23% respectively. This is due to a number of factors, including increasing debt and rising delinquency rates. So, with this in mind, how can we get younger generations involved in spending during the holiday season?

First, it’s important to consider what gifts the younger generations consider valuable. 43% of these younger generations consider family gifts non-negotiable and 35% consider children’s gifts to be non-negotiable. Additionally, the way consumers go about buying their gifts is another important factor. As much as 80% of planned holiday gift spending is expected by the end of Cyber Monday and 67% of parental consumers intend to use Buy Now, Pay Later (BNPL) services.

Fortunately, there is hope for younger consumers during the holidays in the form of financial advisement. With the guidance of financial advisors like the ones from Equifax, clients are not only able to manage their money but have a professional forecast future market conditions. Ultimately, if you’re from a younger generation looking to have money for the holidays and your daily life, taking advantage of financial advisors is the right route for you.</p

Source: Equifax