The startup landscape is more competitive than ever, with over 5,500 new startups launching every hour globally. However, studies have shown that 90% of startups fail within 5 years. Because of this, mobile apps are quickly becoming a tool that can be a key differentiator for startups and scale-ups. These mobile apps can ensure a better user experience, facilitate cost-effective growth, validate business ideas in the eyes of investors, and can even provide an additional source of revenue.

There are several mobile app development partners that are working to make it easy for these startups to begin using mobile apps to further business. Some new startups are already seeing results through mobile apps. For example, Glorify, a daily worship and wellbeing app has garnered 16 million downloads with 2.2 million monthly active users. Similarly, Tenor, an app for GIF keyboards, boasts over 50 million downloads with over 300 million active users per month.

These mobile apps supplement startup efforts to take ideas and the industries they promote to the next level.  Especially with how much we rely on our smartphones and apps for convenience, the best way to get new ideas and products into the hands of consumers is through partnerships with apps.

Source: Tapptitude