Miki Agrawal is a serial entrepreneur who has founded several successful companies, including Wild and TUSHY. Her commitment to authenticity has been a guiding principle throughout her entrepreneurial journey. Miki Agrawal has always believed in creating products and services that are true to her values and that solve real problems in people’s lives. Agrawal was born in Montreal, Canada, to Indian parents. She grew up in a family of entrepreneurs, and her parents instilled in her a strong work ethic and a drive to succeed.
From Banking to Business
Agrawal attended Cornell University and graduated with a degree in business. After college, Agrawal worked in investment banking for a few years before realizing that she wanted to be an entrepreneur. She moved to India to work with her father’s business, which was focused on providing clean water to rural areas. Agrawal learned a lot about entrepreneurship during her time in India and developed a passion for creating products and services that could make a positive impact on people’s lives.
Wild: NYC’s Elevated Pizza
Wild is a chain of farm-to-table pizza restaurants that use only organic, locally-sourced ingredients. Miki Agrawal started Wild because she wanted to create a restaurant that served healthy, delicious food that was accessible to everyone. She saw that there was a growing demand for organic, sustainable food, and she wanted to create a restaurant that would meet that demand.
Wild quickly became a success, and Agrawal opened several locations throughout New York City. However, Agrawal soon realized that she wanted to create something even bigger. She wanted to create a product that could solve a real problem in people’s lives.
TUSHY: Bringing Bidets to the US
That’s how TUSHY was born. TUSHY is a company that sells bidets and other bathroom accessories that are designed to promote better hygiene and reduce waste. Agrawal started TUSHY because she saw that there was a real need for a product that could help people be cleaner and more environmentally-friendly. However, selling bidets is not an easy task. Bidets are not a common product in the United States, and many people are not familiar with them.
Miki Agrawal On Authenticity
That’s where Agrawal’s commitment to authenticity comes in. Agrawal knew that in order to sell bidets, she needed to create a brand that was authentic and relatable. She knew that she couldn’t just create a brand that was focused on the product’s benefits; she needed to create a brand that was focused on the customer’s experience. That’s why TUSHY’s marketing is so unique.
Making Marketing Fun
Agrawal uses creative marketing techniques to promote the product and make it relatable to customers. For example, TUSHY’s website features quirky animations and funny videos that explain the product’s benefits in a fun and lighthearted way. The website also features customer reviews and testimonials, which help to build trust with potential customers. In addition to creative marketing, Agrawal has also focused on creating a strong community around the TUSHY brand.
TUSHY has an active social media presence, and the company regularly engages with customers through social media posts and customer service interactions. Agrawal’s commitment to authenticity has paid off. TUSHY has grown rapidly since its launch, and the company has been featured in major publications such as Forbes, Fast Company, and The New York Times.
TUSHY has also won several awards, including a Good Housekeeping award for Best Bidet in 2021. One of the keys to TUSHY’s success is its commitment to sustainability.
Sustainability and Social Impact
Agrawal believes that businesses have a responsibility to make a positive impact on the environment, and she has incorporated this philosophy into every aspect of the TUSHY brand. For example, TUSHY’s bidets use significantly less water than traditional toilets, which helps to conserve water. TUSHY also uses recycled and eco-friendly materials in its packaging.
Agrawal’s commitment to sustainability has also led her to become a vocal advocate for menstrual equity. She has spoken out about the high cost of menstrual products and the need for better access to these products for women and girls around the world. In 2016, Agrawal co-founded THINX, a company that produces reusable period underwear. THINX has become a major player in the menstrual product industry, and Agrawal has used the company’s success to raise awareness about menstrual equity issues.
Entrepreneurial Lessons
Miki Agrawal’s experiences as an entrepreneur have taught her many valuable lessons. She has learned that authenticity is key to creating a successful brand, and that businesses have a responsibility to make a positive impact on the world. She has also learned that success often comes with challenges and setbacks, and that it’s important to learn from those experiences and grow as a person and as a leader.
Where Is Miki Agrawal Now?
Today, Agrawal is a successful entrepreneur, author, and speaker. She has written two books, Do Cool Sh*t and Disrupt-Her, which both focus on entrepreneurship and personal growth. Miki Agrawal is also a sought-after speaker, and she has given talks at major events such as the TED conference and the Women’s March.
In addition to her entrepreneurial pursuits, Agrawal is also involved in several philanthropic organizations. She is a board member of the Lower Eastside Girls Club, an organization that provides educational and career development opportunities for girls and young women in New York City.
She is also a founding partner of Wild and TUSHY Foundation, which supports sustainable agriculture and clean water initiatives around the world. In conclusion, Miki Agrawal’s entrepreneurial journey has been shaped by her commitment to authenticity and sustainability.
She has created successful brands such as Wild and TUSHY by focusing on products that solve real problems and by using creative marketing techniques to build strong communities around those brands. She has also used her success to raise awareness about important issues such as menstrual equity and has worked to make a positive impact on the world through her philanthropic efforts. Agrawal’s story is an inspiring example of how entrepreneurship can be used as a force for good in the world.
