There is no getting around the fact that the global economy has suffered a significant hit as a result of the COVID-19 global pandemic. Here are five things to keep in mind if you are looking to launch a new business in challenging economic times.

Be Mindful of the Economy and Wait for Clarity: The first thing that you need to do when looking to start your new business is to be mindful of the fluid economy and marketplace. These are unprecedented times that deserve your full attention. The economy took a big hit and it will need time to recover. This recovery is not going to happen overnight. Now is not the time to rush your business out to the market. With skittish consumers, you want to time your entry so that you hit the market when they are ready to start spending again. Even consumers who did not see a personal financial effect will be more conscious about their budgets because of so much uncertainty.

Choose Your Product or Service Carefully: The key to success in this tough economic climate is finding a product or service that provides immense value to your potential customers. By marketing something that people cannot live without, you will see a greater chance of success than by pushing through something that is extraneous to everyone’s life. You should also provide a product or service that is able to generate revenue in difficult economic times. By making your offerings essential, you will guard against future economic downturns.

Smart Marketing: A smart marketing and promotions strategy might help mitigate the negative effects of a poor economy, especially if the product, branding, and the ability to solve a problem is clear. Use your startup costs wisely so that you are able to get the most out of your initial investment to reach potential customers. If you do not have a marketing plan or have no experience in that field, consider hiring an agency or in-house team. If you need the marketing funds to do so, go online and compare small business loans that are around so you see the best rates possible and can decide if this option is right for your business.

Leverage Technology: While it may seem intimidating to some, today’s modern technology offerings can help to save you a substantial amount of money in both startup and continuing operating costs. By leaning on technology for your business, you will be able to automate more areas of your operations and save money in the process. The start of a business launch is the perfect time to get these technology pieces in place so that you can operate more efficiently.

Create a Business Plan: Behind every successful business venture is a solid plan. Do not jump in headfirst without a well-researched business plan in place. This plan will serve as a guide as you go through the process of getting your business off the ground. A business plan is also essential if you plan on asking outside sources for funding.

There is never a perfect time to start a new business venture. Following these five tips will put you in the best position to succeed despite the rough economic waters.

Business