It is impossible to overstate the importance of color psychology in marketing since current consumers value color more than any other feature. In fact, 85 percent of the time, color affects consumers’ purchasing decisions, and first impressions of a product are influenced by color by up to 62 to 90 percent. Color may impact your feelings, wants, and behaviors beyond how you see things.

Red encourages action by grabbing attention, adding value, and signaling urgency. Blue relaxes consumers, eliminates thoughts of regret, and promotes trust. Green may inspire action and foster creativity among both wearers and recipients. Purple is a preferred color for ladies since it frequently connotes elegance, power, or even royalty. White symbolizes innocence or is used to contrast against darker colors. Black evokes things like strength, refinement, and mystery, whereas orange combines the energetic nature of yellow with the urgency of red. Last but not least, pink may be employed by businesses to appeal directly to female customers because it typically evokes exuberance.

Use color psychology in your marketing to provide your clientele with a consistent brand image. The four aspects of color, design/texture, fragrance, and their combination, impact the purchasing power of consumers to a large extent.

Learn about the psychology of color in marketing, what color does to the brain, and colors that maximize your marketing value