The Rise of Micro-Influencers: Why Smaller Can Be Better
Micro-influencers are taking the marketing world by storm, and for good reason. These individuals, who typically have between 1,000 and 100,000 followers on social media, are proving to be just as effective, if not more so, than their larger counterparts. In fact, recent studies have shown that micro-influencers have a higher engagement rate and are…