It is no surprise that consumers spend a lot of their time on the go. On average, most people spend close to 70% or more of their time outside of their homes. With that being said, as more time is being spent outside, less time is being spent inside in front of a television screen for an example. Based on this quickly changing environment, many brands have come to the realization that OOH advertising is the way to go, but what exactly is it?
OOH stands for out-of-home advertising. It is also commonly referred to as ‘outdoor’ advertising. This popular method of marketing has been around since the 19th century but took a back seat over the last few years due to the rise of the digital era. Today, OOH advertising is making a comeback and is quickly taking over as one of the most effective ways to market.
What is Out-Of-Home Advertising?
Simply put, out-of-home advertising refers to any type of marketing that is done outdoors to grab people’s attention. It is an avenue of marketing that is offline and away from the consumers home. There are many different ways that brands can get their message across using OOH advertising such as:
- Billboards
- Street furniture
- Transit advertisements
- Point of sale displays
- Wallscapes
- Wild postings
This method of marketing is continuously evolving and growing making it a great choice for businesses to promote an idea or a product. Here are five reasons why out-of-home advertising works:
- Big Impact
Outdoor advertising has a large and lasting impact for a brand on its consumers. In fact, it has grown to be more than a $6 billion market, and consumers tend to take notice of these massive digital and static displays. The impact of a targeted wallscape or billboard on a bustling street can’t be ignored. This is unlike a radio or TV commercial which can be easily turn-off, muted, or skipped.
- Creativity
If you are a business owner looking to let your creative side shine through your marketing efforts, OOH advertising is for you! Studies show that original outdoor content provides lasting impressions and tends to leave a mark on a consumer’s memory in an ever-changing market more so than an online social media ad would, for an example. With technology on the rise, out-of-home advertising provides endless possibilities to utilize creativity in the advertising space.
- Location
Another reason why OOH advertising works is because it utilizes location to target audiences much better than any other form of marketing. A business can use geolocation when deciding where to place their ads to ensure that they are not only reaching the correct audience but reaching them at the correct time. This also allows brands to have a speedy understanding of the impact that their outdoor advertisement has. Thanks to the quick collection of data, businesses are able to collect stats on their ads and know exactly how many people were exposed to them as well as how many people walked into a nearby store to purchase their product because of it.
Closing Statement
If you are a business owner, then you know how important marketing is. However, with hundreds of different advertising avenues available, it can be a little daunting to know where to start. We live in a world today that is constantly changing. Online advertising used to be one of the best ways to reach your target audience, but today, the online market is heavily saturated making it tough for brands to stand apart. If you are looking for an effective way to get your brand out into the world, we recommend going against the grain of common online marketing practice and give OOH advertising a shot!
