There are so many ways to digitally market a business, each with pros and cons. However, by far the most affordable method and effective method of them all is email marketing. It is fast, simple, and available to every business no matter the size of financial position, making it the premier choice for marketing investment.
There is just one glaring problem: just because you invest in something doesn’t mean that you are going to get a return on it, and email marketing is no different. To get an effective Email Marketing Return on Investment, you have to make sure that some things are in the right place. The best way to go about doing this is with automated email marketing platforms. They can handle all this manual work for you.
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This, however, does not mean that you shouldn’t know how to improve your manual process. So, here are five key things that you need to get a sizeable return on your email marketing investment:
Categorize your leads:
Sending the same email to everyone and anyone is not a good strategy. By generalizing so much, you are failing to connect with the majority of the potential customers, and they see your email as just another spam mail.
The optimal strategy is to categorize your leads into sections based on demographics, behaviors, and preferences. This way, the emails you send can be a lot more personal. Adopting this strategy can lead to gains of over seven times.
Stay out of the spam folder:
One of, if not the most important part of sending marketing emails is making sure that those emails are actually reaching their intended audience. Without that, what’s even the point of spending money to fill people’s spam folders?
To avoid this issue, make sure you follow proper guidelines and that your email platform is not listed as spam as a whole. Your emails should provide the customer with some content or value, and there should always be an unsubscribe button.
Design your emails for mobile:
There used to be a time where email was purely dealt with on a personal computer. Times are different now, and most of the computing is done on people’s phones, including email. So, in order to get the best first impression on your customers, make sure to design your emails with phones and small devices in mind.
Learn the art of getting subject lines:
Most users are already reluctant to click on promotional emails. Now add in generic or clickbait subject lines, and you have a recipe for zero returns. Make sure your subject line isn’t deceiving the customer in any way while also making it interesting. You need to make them curious about the contents of the email but in a good way.
Incorporate multimedia:
Reading a wall of text is boring, no matter how interesting the topic may be. Customers aren’t going to read a long paragraph about how your product is the greatest. So, include multimedia in your emails. This includes things like photographs, graphics, and even videos. Producing this content might seem expensive at first, but the return rate will ease any worry that you might have regarding this investment. The only thing to keep in mind is to focus on quality over quantity.
Conclusion:
Email marketing has the potential to be the most rewarding investment. Consider their benefits: automation platforms are a great way to take your business to the next level. Even without them, if you follow these tips, you will start seeing better returns after each campaign.
