Search engine optimisation is a great way to drive your business forward, because it allows your business to rise up through the ranks, so that when potential customers go online to search for a particular product or service, your business will feature at, or near the top of the search results. However, setting up a search engine optimisation campaign, can take up to a year before you start seeing results, that you can really measure and learn from. The costs involved in setting that all up through a reputable media company, can be quite substantial, and that means that you have already spent quite a bit of money, before you actually know, if your search engine optimisation strategy has even worked.
Adwords, on the other hand, are a fantastic way to drive your search engine optimisation strategy, and to make it effective, you need to find a media company that can help your business move ahead. By using Google Ads by Move Ahead Media, you are making a great choice, and they can minimise your risk using this excellent marketing tool. They can use Google Adwords in the following ways.
- Remarketing – This is a process of targeting people who have already visited your site, and are somewhat familiar with your brand. However, they didn’t make a purchase, but these potential customers are easier to convert, than someone quite random. When you remarket, you get to learn a lot more about who your potential customers are. You can find out what it is that they are actually looking for, and then this can help you to decide on the type of content that you want to create, and the keywords that you want to use, with regards to your search engine optimisation strategy. Much like staying in shape at home, you need to put in the effort, to get the results.
- To increase brand awareness – Google ads are fantastic for increasing the amount of traffic that comes to your website. It also helps to increase the number of clicks, and also the conversions, and it is a great way to let people know about your brand, and what it is that you can provide them. When it comes to search engine optimisation, your ranking and where you appear on the popular search engines, largely depends on the number of searches using your brand name. This is reason enough for you to put plans in place, to increase your brand awareness, and you can do this by using Google ads. Be sure to follow your government guidelines with regard to media authority.
Adwords are a great way to know exactly what is happening with your digital marketing campaign. They allow you to know who it was that clicked on your ad, and how many leads were generated from that. You can also find out how much traffic you got from specific Adwords, and which keywords work the best. Another important feature regarding your return on investment (ROI), is that you get to find out how much it cost you, to get each lead.